Week5: Various persuasive messages received during the National Day

This persuasive message was from my WeChat moment. My friend went to eat Sukiyaki and won the first prize in the lottery, and the prize was to eat another 128 yuan sukiyaki.

The primary goal of this persuasive message is to encourage customers to consume in the restaurant by showcasing the possibility of winning prizes through a lottery system. It aims to achieve increased customer loyalty and frequent revisits by the excitement of a winning experience.

The strength of this message reflected in the post is a testimonial from a friend, which adds credibility and social validation to the restaurant's offering. Additionally, the lottery system strives a sense of excitement of winning a prize can evoke positive emotions associated with the dining experience.

The weakness of this message was the message focused on a one-time event rather than building long-term customer relationships.

If I were the restaurant manager, I would share the post on platforms where the target audience is active and consider using targeted ads to reach potential customers who may be interested in the type of cuisine offered.


This persuasive message was from my Xiaohongshu. It was reported that coriander-flavored starchy sausage came to the top search.

The primary goal of this persuasive message is to capitalize on the extraordinary of cilantro-flavored starch sausage trending on social media to create a sense of curiosity among potential customers. The campaign aims to drive sales by stimulating consumers to try this unique product.

The strength of this message reflected in the cilantro flavor is an unconventional choice for a starch sausage, which can motivate interest and create a buzz.

The weakness of this message was not everyone likes cilantro, and for those who don't like it, this could be a turn-off rather than a draw.

If I were the influencer, I would craft a narrative that emphasizes the unique flavor experience and possibly the story behind the creation of the cilantro sausage.


The persuasive message came from the Lay's potato chips I had just bought, with a gift on the package that said open the packaging bag to win another packet of Lay's chips.

The primary goal of this persuasive message is to incentivize customers to purchase the Lays chips by offering them the chance to win a free bag through the "Win a Free Bag" promotion. It aims to increase sales volume and promote repeat purchases by existing customers.

The strength of this message reflected in the promise of a potential free product significantly increases the perceived value of the purchase.

The weakness of this message was if customers think the chances of winning might be very low, the promotion may not be as effective.

If I were the designer, I would use exciting and persuasive language to describe the promotion, such as "Luck's in the bag! Open for your chance to enjoy more Lays for free!"

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