Week4: What I saw and heard in the last week of September

 This message was posted in the WKU unofficial WeChat moment.

The primary goal is to promote the special pumpkin soup and pasta combo in the WKU No.2 canteen, aiming to attract students and faculty to try the meal by creating a sense of urgency with limited availability.

It clearly states the menu, price, and serving time. Especially, the “first come, first served” strategy creates urgency, encouraging quick action.

The weaknesses of this persuasive message reflect on there was no photos or visuals of the food to entice customers. Besides, posted from an unofficial school account may reduce reliability.

If I am the manager of the No.2 canteen, I will including pictures of the pumpkin soup and pasta would make it more visually enticing and sharing through official school accounts would increase credibility and reach. Furthermore, offering a longer serving time could attract more people.

This message was posted in my psy1000 course WeChat group.

The primary goal is to promote students participate in the online survey questionnaire, in order to let the senior students have more experimental samples for reference in scientific research.

The strength of this persuasive message is the message mentions “extra credit,” it is a powerful incentive for students. For students pursuing better grades, extra credit is directly relevant as it may affect their grades and GPA.

The weaknesses of this persuasive message is that there is no indication of what the subject can expect.

If I were the psychology professor in this class, I would remind my students of the expected results of the subject.

This message was being a member of the shopping mall, you can get a mung bean popsicle, which is a delicious memory of the older generation.

The primary goal of this persuasive message is to attract customers to become members of the shopping mall. The mall hopes to achieve increased customer loyalty, higher foot traffic, and potentially higher sales through the membership program.

The strength of the message is The absence of any cost to join the membership program reduces the barrier to entry and makes the offer more attractive.

The weakness of this message was the mung bean pop may not resonate with younger customers who do not have the same nostalgic connection.

If I am the manager of this shopping mall, I will clearly outline the benefits of the membership program to show long-term value, such as discounts, exclusive events, or priority access.









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