Week5: Various persuasive messages received during the National Day
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This persuasive message was from my WeChat moment. My friend went to eat Sukiyaki and won the first prize in the lottery, and the prize was to eat another 128 yuan sukiyaki. The primary goal of this persuasive message is to encourage customers to consume in the restaurant by showcasing the possibility of winning prizes through a lottery system. It aims to achieve increased customer loyalty and frequent revisits by the excitement of a winning experience. The strength of this message reflected in the post is a testimonial from a friend, which adds credibility and social validation to the restaurant's offering. Additionally, the lottery system strives a sense of excitement of winning a prize can evoke positive emotions associated with the dining experience. The weakness of this message was the message focused on a one-time event rather than building long-term customer relationships. If I were the restaurant manager, I would share the post on platforms where the tar...