Posts

Week5: Various persuasive messages received during the National Day

Image
This persuasive message was from my WeChat moment. My friend went to eat Sukiyaki and won the first prize in the lottery, and the prize was to eat another 128 yuan sukiyaki. The primary goal of this persuasive message is to encourage customers to consume in the restaurant by showcasing the possibility of winning prizes through a lottery system. It aims to achieve increased customer loyalty and frequent revisits by the excitement of a winning experience. The strength of this message reflected in the post is a testimonial from a friend, which adds credibility and social validation to the restaurant's offering. Additionally, the lottery system strives a sense of excitement of winning a prize can evoke positive emotions associated with the dining experience. The weakness of this message was the message focused on a one-time event rather than building long-term customer relationships. If I were the restaurant manager, I would share the post on platforms where the target audien

Week4: What I saw and heard in the last week of September

Image
  This message was posted in the WKU unofficial WeChat moment. The primary goal is to promote the special pumpkin soup and pasta combo in the WKU No.2 canteen, aiming to attract students and faculty to try the meal by creating a sense of urgency with limited availability. It clearly states the menu, price, and serving time. Especially, the “first come, first served” strategy creates urgency, encouraging quick action. The weaknesses of this persuasive message reflect on there was no photos or visuals of the food to entice customers. Besides, posted from an unofficial school account may reduce reliability. If I am the manager of the No.2 canteen, I will including pictures of the pumpkin soup and pasta would make it more visually enticing and sharing through official school accounts would increase credibility and reach. Furthermore, offering a longer serving time could attract more people. This message was posted in my psy1000 course WeChat group. The primary goal is to promote st

Week3: Convinced by new message during the beginning of the semester

Image
This poster is placed at the entrance of Canteen No. 1 at Wenzhou-Kean University, advertising a newly opened Western restaurant on campus. The primary goal of this persuasive message is to attract more potential customers to consume in the newly opened western restaurant in the Sino–U.S. joint university. It aims to attract students and faculty to try their food and visit the restaurant for events like birthday parties. The message is directed towards university community WKUers, making it relevant and personalized. It highlights a variety of offerings (pizza, coffee, steak, pasta, salads, birthday cakes), appealing to different tastes. Particularly the ¥1 promotion was a strong incentive to attract customers. The message aligns with the start of the semester, capitalizing on increased foot traffic and curiosity. The weakness reflected in the main information of the poster being written in Chinese, may not effectively reach the majority of foreign professors at this Sino-US joi

A Three-Hour Wait for the Bread Bite

Image
Speaking of the Hangzhou craze, it comes in waves. I recently stumbled upon this on RED, a social platform. By midday at West Lake, several young people had queued up at a newly opened "Bread Museum". What kind of bread could cause a frenzy worth queuing for three hours, even in freezing weather? This bakery driving youngsters crazy is called 1730·TRUFFE BOULANGERIE PARIS, located on the first floor of in77D District at Hubin INtime. It just opened this month. The Bread Museum outside the Hubin Intime In77D district has nearly 100 people queuing in the cold wind in Hangzhou, Friday, Nov. 24, 2023. (Jin Yizhu) 2023/12/13 I maneuvered to the front of the line and asked around. An employee mentioned that if I were to join the queue now, it'd take at least three more hours, and people had already started lining up by noon when the doors opened! Observing closely, the line progressed torturously slowly. They only allowed the front four people to enter simultaneously t

Hangzhou’s Disneyland of Beishan Street

Image
At West Lake, there is a place called “Disneyland of Beishan Street”. It is Hangzhou Youth Palace, which holds many childhood memories for the people there. People love it for its rich activities and amusement park. The Youth Palace has recently become a hotspot for young adults. Its affordable rides, such as the 4-yuan bumper cars and 5-yuan pirate ship, offer a day of fun for just 50 yuan. It has also become a popular dating spot for many young couples in Hangzhou. Even on a weekday afternoon, the Ferris wheel at the Youth Palace had a very long queue in Hangzhou, Friday, Nov. 24, 2023. (Jin Yizhu) 2023/12/13 .         The amusement park is not just for children; adults w ith a childlike heart also choose to come here. Since it moved to the West Lake in 1963, the Youth Palace has been a part of the childhood of Hangzhou residents, accompanying generation after generation as they grow up. It holds nostalgic memories for Hangzhou locals, who reminisce about their childhood here, and m