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This persuasive message was from my WeChat moment. My friend went to eat Sukiyaki and won the first prize in the lottery, and the prize was to eat another 128 yuan sukiyaki. The primary goal of this persuasive message is to encourage customers to consume in the restaurant by showcasing the possibility of winning prizes through a lottery system. It aims to achieve increased customer loyalty and frequent revisits by the excitement of a winning experience. The strength of this message reflected in the post is a testimonial from a friend, which adds credibility and social validation to the restaurant's offering. Additionally, the lottery system strives a sense of excitement of winning a prize can evoke positive emotions associated with the dining experience. The weakness of this message was the message focused on a one-time event rather than building long-term customer relationships. If I were the restaurant manager, I would share the post on platforms where the target audien

  This message was posted in the WKU unofficial WeChat moment. The primary goal is to promote the special pumpkin soup and pasta combo in the WKU No.2 canteen, aiming to attract students and faculty to try the meal by creating a sense of urgency with limited availability. It clearly states the menu, price, and serving time. Especially, the “first come, first served” strategy creates urgency, encouraging quick action. The weaknesses of this persuasive message reflect on there was no photos or visuals of the food to entice customers. Besides, posted from an unofficial school account may reduce reliability. If I am the manager of the No.2 canteen, I will including pictures of the pumpkin soup and pasta would make it more visually enticing and sharing through official school accounts would increase credibility and reach. Furthermore, offering a longer serving time could attract more people. This message was posted in my psy1000 course WeChat group. The primary goal is to promote st