Week3: Convinced by new message during the beginning of the semester
This poster is placed at the entrance of Canteen No. 1 at Wenzhou-Kean University, advertising a newly opened Western restaurant on campus. The primary goal of this persuasive message is to attract more potential customers to consume in the newly opened western restaurant in the Sino–U.S. joint university. It aims to attract students and faculty to try their food and visit the restaurant for events like birthday parties. The message is directed towards university community WKUers, making it relevant and personalized. It highlights a variety of offerings (pizza, coffee, steak, pasta, salads, birthday cakes), appealing to different tastes. Particularly the ¥1 promotion was a strong incentive to attract customers. The message aligns with the start of the semester, capitalizing on increased foot traffic and curiosity. The weakness reflected in the main information of the poster being written in Chinese, may not effectively reach the majority of foreign professors at this Sino-US joi